Info Art is a kind of digital art form, which attempts to explain a subject in such a way as to leave no room for interpretation. The artists creating this art form to use digital images and video, often combined with text. This kind of art is popular in the field of advertising and has been used to create images to accompany advertisements. The images can be both still and moving, and can even include 3D effects. The goal of these artists is to make the consumer understand the topic without compromising the content of the ad.
When making an Info Art image, the artist will create a simple graphic that presents information about a specific subject or explores topics from a variety of perspectives. This art form can produce images that are serious, funny, or sentimental, depending on the artist’s goals. An artist might choose to create a commercial for a soda company promoting healthy life styles, or they might create a comical advertisement for chips, claiming that eating a handful of chips every day will help you live longer. Regardless of the topic, the main purpose of the art is to attract a specific group of people through visual symbolism. The symbolism may be as simple as an apple to hang on a wall or as complex as a life-size portrait of a person, complete with custom effects and music.
Most info art images are meant to provide information on a specific subject, but some have been produced to simply entertain. An artist who is creating an advertisement might prefer to focus on the bright side, by portraying happy, healthy people while displaying the benefits of a product. An artist working in the advertising department might create an ad for a company that makes candles and include personal testimonials from happy customers. While advertising is meant to inform, sometimes the message can be lost in translation. In these cases, it is important to use images that can clearly communicate the intended message.
Info Art can also be applied to other areas, including education. A teacher might add colored charts, graphs, and pictures to demonstrate the concepts being taught. A student might create a black and white version of a lesson, then color in the necessary text. Art is often used to create an educational experience. Even art history teachers might create works that explain the significance of different art periods or explore different artistic styles.
One of the most interesting aspects of information art is how its purpose depends upon what the piece is to represent. Some images will be created to depict scientific facts or physical anomalies. Other images are meant to evoke emotions or produce an idea. Even when the piece is to illustrate a specific situation, the artist must carefully choose the right format.
When using information art, it is important to remember that the finished work does not have to look like a traditional painting or sculpture. There are no rules involved; the artist is free to incorporate practically any image that he or she finds appealing. If the image is supposed to speak or reveal a secret, it might even be beneficial to leave part of the image unseen until the information is fully revealed. For instance, an image might be blended with text to represent a fact or to emphasize a particular idea.