Info Art – A Simple Guide
Info Art is a type of visual representation. It has many forms, but essentially it boils down to an art that aims to make information accessible to the public in some way. In other words, the artist seeks to “fill” a” void” or “bridge” so to speak and so as to have more interaction and meaningful discussion about certain topics. In a broader sense, this also means an attempt to bring art into conversation and to promote better understanding. Some of the more well-known and popular Info Art forms are posters, maps, illustrations, murals, paintings and videos.
The concept is not new. In fact, it is very common for organizations to distribute pamphlets and leaflets as a form of communication. Even newspapers use some form of visual representation in their mastheads and other reading material. However, the medium of information can be expanded and made more sophisticated. This is where things like infographics and animations come into play.
The problem lies with the fact that most people do not have the technical know-how or access to creating these kinds of visual presentations. Luckily, technology is making this easier and cheaper for everyone. All you need to do is use your computer. You will be able to create your own visual representation with just the click of your mouse. Plus, you can easily adapt them to almost any kind of message that you want to get across. So, while you can still use the traditional forms, you can use them more effectively.
Information art is not only for marketing. You can actually use it for creating art. Just take a look around the Internet. What kinds of images or posters are there that have some basic information on them? While most of them are probably not going to pass for an actual Picasso, you can be sure that they are still highly effective in communicating some basic ideas or pointing out a specific issue.
This is not just limited to advertising, either. It can also be used for presentations. For instance, when companies release a financial analysis, one of the first things that they will put out will most likely be some kind of information poster. They are effective because they offer some basic knowledge on whatever subject the presentation is about. Plus, it offers something visually interesting and engaging to viewers so that they keep looking at it.
Another thing about visual communication is that you don’t always need to have great looking drawings or other artistic effects. Sometimes, it is enough just to have simple drawings or icons. People need to be reminded of an issue or idea by seeing it in plain sight. This is why many advertising companies are starting to pay artists to make simple drawings or icon designs that they can put on their website, on their envelopes, or on their pens. As more companies become aware of the power of visuals in visual communication, you can expect to see even more of it being used.